Safe Ride Africa Driving School was started as a result of an untapped potential in the driver education industry. This potential was in creating a new low cost position while still being able to compete with the larger companies on quality. This strategy would be created through strategic alliances and partnerships of local individuals and the Government Organisations. (NTSA).
Safe Ride Africa has seen steady growth since its Grand opening in June 2015, in a mature market which is a sign of the firm’s viable business strategy. The Driving school has a dedicated Management team and a goal attaining workforce employees.