Search Engines are major pillars of the internet. To meet the growing dependency on search and maintaining the quality of search results, search engines like Google, Yahoo and Bing have worked harder on their algorithms and made them smarter to keep the internet clean and safe. Here’s a short backstory…
During the early days when the Internet was still evolving, internet marketing was more or less limited to paid ads, SEO and backlinking. It was relatively easier for a marketer or a spammer to manipulate the search engine rankings and generate lots of traffic. Search algorithms were unable to between the many spammy websites and link farms from the ones that actually offered real value. People were not getting the results they wanted. Something had to be done about it.
Google, then, decided to release several major updates on their search algorithm. The updates were meant to find and penalize thin content, spammy link farms and all those dirty websites. The most powerful and still popular updates released by Google were Penguin and Panda. Millions of websites were penalized and banned from Google search and for the first time in a long time, SEO actually meant something. If you didn’t do the work, you didn’t stand a chance at ranking.
Google still continues to roll out updates on their algorithms and they are always kept in secret (Read Our Guide on Surviving Google Panda Updates). It is this unpredictability that has forced many webmasters to remain compliant with the rules of Search Engine Marketing. The whole face of online marketing has changed, giving birth to a new concept – Inbound Marketing.