Growth Hackers are blurring the lines between marketing, product management, and engineering. They are combining quantitative direct marketing techniques, relentless testing, data analysis, modeling, and creativity. Who Is A Growth Hacker? A Growth Hacker is a professional who is only interested in the online growth of your business. He is not interested in having more […]
When it comes to marketing in the digital age, companies and businesses need to keep up with all the latest shifts and techniques. Digital marketing is still young in Kenya, but every day more businesses are moving from traditional marketing strategies and buying into digital advertising. The reason is simple – it works. One of […]
Google Ads is not a game for shotgun blasts. It’s for sharpshooters. The days of winning at AdWords just because you can dump 10,000 keywords in a campaign are long gone. Today, it takes strategy and market research to get the most out of your Google advertising budget. Many advertisers are constantly looking for ways […]
For Local Businesses, both small and large, marketing has changed drastically in the last decade. Websites, Mobile Apps and Social Networks have completely evolved to allow businesses to reach local consumers with ease. While Print, Radio, and Television advertising can still be effective channels for some types of local businesses, for most small local businesses, […]
If you’ve read many of our other posts here, you know that we are strong advocates for a good SEO strategy. URL design is one of the most underrated search engine optimization techniques, yet it carries a lot of weight on your overall SEO strategy. As a rule of thumb, your URLs need to be […]
Does having a professionally designed, robust website have a positive impact on SEO? This is a question I get a lot from potential clients, and frankly, it’s a fairly loaded question with no clear cut answer. However, in this article, I’ll highlight a few factors that you should consider when factoring SEO into your website’s […]
Any successful Internet Marketer worth their salt will always stress the importance of testing your landing webpage. And with so many metrics available to you now, landing page testing has never been more accurate. A few years ago, if you owned an offline business, it was almost impossible to gather reliable information regarding just how […]