Since Elon Musk took over Twitter, there has been a wave of new upgrades to the platform to presumably make it better. X (formerly Twitter) recently introduced a new feature called “Articles”, which is exclusively meant for premium users. The X articles feature allows users to publish long-form content, breaking away from the platform’s character […]
Keyword research is THE most important step in building your website. The first thing Google looks at is the “On Page” factors of your website to determine it’s relevancy to a search query. In order for your site to rank well and be returned as a result for that word it MUST be in key […]
What is PageRank, and is it the same as backlink juice or link equity? PageRank was a patent created by Google’s founders to measure the separation of degrees between a list of trusted websites (known as seed sites) and your website. The closer you are to a trusted website in terms of interlinking, the more […]
For those new to Google Ads, it might be a little tricky to set up your advertising account, especially if you are using a company email rather than your Gmail account. In this guide, I’ll show you how to access Google Ads with your company email without using Gmail. The Power of Google Ads Google […]
Who is a Web Designer? A web designer is one of the most important people in your business if you have an online presence. Their responsibility includes everything from designing, developing, illustrating, coding, debugging, testing to promoting your website. A good web designer in Kenya will create a modern and user-friendly website for you that […]
The goal of our Inbound Marketing Strategies is to fill your sales pipeline with a greater share of organically converting traffic. It’s that simple. And unlike other agencies, we have the results to back it up. What is Inbound Marketing? Inbound Marketing is a summation of all kinds of internet marketing techniques that are used […]
Social media by the name itself is a stage for extroverts. The book & coffee types are as alien to social media as your wife is to a cricket bat. As a digital marketer, you need to stand out to stand a chance in the race. All is good, but if everyone is talking, but […]
Email Marketing has created opportunities for businesses to increase revenue in Kenya’s struggling economy. Ease of segmentation, bulk emailing, and automated follow-ups are just some of the many handy features that most Kenyan startups are leveraging to reach business prospects locally. Email Marketing utilizes certain page features to achieve a greater accessibility of the message. […]
Search engine optimization is still considered a newer form of marketing, but it’s quickly catching on fire and has become one of the best ways you can generate new clients for your web design business in Kenya. Just think of how many times you use Google each week to find new things and services. In […]
Today I wanted us to shift our focus to Google Knowledge Panels on search results and how you can prompt Google to show a knowledge panel for your business. What is a Knowledge Panel? Knowledge panels are boxes of information that sometimes show up in the top right hand corner of Google search results. Often, […]