For nearly every serious brand today, social media (predominantly Facebook and Twitter) has become a regular part of the daily customer outreach. Companies are using social media, not only to syndicate their own content across the web, but also to engage with others, collect feedback, and find new opportunities as they arise
The simple fact that social media is changing the internet landscape as a whole has forced many companies to rethink their marketing strategies and become savvier in the area.
As a PR or marketer, if you are not currently using social media to engage with customers and prospects, you are missing out on a lot of online juice. Then again, social media is a double-edged sword. If not used carefully, it can easily wreck your brand’s image to the public.
In the words of Pete Knott, “Social media is the most immediate threat to your company’s reputation.” Yet, ironically, it is potentially a major goldmine for businesses during this COVID-19 pandemic.
As many companies struggle to embrace social media marketing to keep their businesses afloat amidst the crashing economy, I found some great brands who are really winning in online marketing through their social platforms.
Here is my not-so-biased list of companies that, in my definition, are easily “Social-Media-Done-Right” during these Corona Virus times.
Moko, a local furniture company, is easily the quirkiest brand in Kenya today. From funny timeline posts to clever comebacks in the comments, Moko has managed to establish and stick to a unique brand voice – something easier said than done.
The company maintains an active social media presence by posting frequently and responding to comments on time. And here’s the best part – Unlike most brands, they are careful enough to know what trends to jump into. This way, they are always edging just against the ‘risky’ line to keep their brand clean yet relatable.
Safaricom is probably the most engaging brand in Kenya, both online and offline. So it’s not surprising that they made this list. Particularly during this lockdown period, the communications company has launched numerous campaigns to support its users and the general public as a whole.
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Since the COVID-19 pandemic hit Kenya, Safaricom has launched many initiatives to support the government and educational institutions and help them cope with the constant life dynamic. Through its MPESA Academy Foundation, the company is also manufacturing hand sanitizers to supplement the available stock in the country.
With its vast outreach programs and dedicated investors, Safaricom is easily the cream of Kenya’s epitome in brand growth. And they keep their followers in the loop through their social media pages.
Like Moko Home, Tusker recently started using puns in their social media posts and Kenyans are finding it hilarious. Their hashtag #CANaweza has become increasingly popular on Twitter and Instagram and their social following continues to grow by the day
Like most brands, Tusker was forced to move most of its business online after the lockdown and social distancing measures. Luckily for them, they found a quirky angle to it and through the support of eCommerce stores like Jumia, the company has managed to stay relevant by entertaining its followers online
For most online stores, business is booming during lockdown. Most people are now appreciating the power of online shopping and life couldn’t be any easier. But for Jumia, things are more than better.
When most Kenyans think of online shopping, they think Jumia. And it’s not hard to see why. Jumia has spent the better part of the last 5 years pushing its online campaigns and growing its brand. Influencers are also a huge part of the brand. And because people relate easily with influencers, they have come to trust Jumia as the only reliable eCommerce store in the country.
Jumia’s online activity has not changed much since the COVID-19 crisis. The company is active on social media, now more than ever, and through their constant giveaways and promotions, they have amassed a huge interest among online shoppers today
Now before you lash out, let me explain. Kenya Power is one of the most supportive brand on social media in Kenya. In fact, they have been named as the most helpful brand on Twitter for 2 years in a row. That’s not easy.
Kenyan’s have a special hate for KPLC, and that’s understandable. We all hate blackouts. Booha! But over the years, the power company has dedicated efforts to address customer complaints through its Twitter and Facebook pages. They also have an automatic ticketing system that logs complaints via call
During lockdown, nobody wants to be in the dark. And other than the recent power outages across the country, KPLC has done a pretty good job in supporting its customers.